Fancy a change?

If you had been debating whether or not to go blonde or blonder this summer – you need to know about this one super-flattering shade everyone is begging their hairdressers for right now. Atomic blonde is trending– and it is easy to see why. The term 'atomic blonde' itself was apparently coined by a colourist at Larry King Salon in London, and used to describe the blondest of blonde hues she created for Poppy Delevingne earlier this summer. After a year and a half of closed salons, botched DIY cuts and outgrown roots, it seems we are all craving a more high maintenance colour – and blonde is clearly on everyone's mind. Brighter, lighter shades are in, and on TikTok alone, there is already well over 60 million videos tagged #blondemoment – and honestly, we get it. "This summer we will see a rise in clients asking for statement colour, brighter and bolder pieces that are striking in appearance," explains expert colourist, Harriet Muldoon, at the Larry King salon. "Atomic blonde is a fierce comeback colour — the tone is strong and bold but with a modern twist. The multidimensional colour technique and products used ensure that the hair is kept in top condition whilst ensuring the colour is as powerful as it can be." Speaking to Glamour magazine, Muldoon explains how she created Delevingne's atomic blonde shade: "To create the look, I used Redken Flash Lift Bonder Inside with shades EQ Bonder Inside 010Gi Tahitian Sand and 010NB Caramel Cloud, followed by the new Acidic Concentrate in-salon treatment at the back bar." Obsessed already? So are we. And, according to Muldoon, the best part about the atomic blonde hue is that it is ultra-flattering on everyone – your stylist can simply help you pick the perfect shade for your skin tine and colouring.