Benefit's biggest launch in 40 years is on the way 6 years ago

Benefit's biggest launch in 40 years is on the way


About a month ago, I had a sneak peek at Benefit's new brow collection but until now, my lips were sealed.


So, this is the beauty favourite's biggest launch, sorry revolution, in forty years, and it includes nine products aimed at sorting all your brow dilemmas.

Early favourites include brow filler Goof Proof (€26), 24-hour invisible setting gel Ready, Steady Brow (€26) and conditioning primer Browvo! (€30.50) which is ideal for anyone with sparse eyebrows.

If you're a brow novice and not sure where to start, Goof Proof might be your new friend because it's super simple to use, which you might have guessed from the name.

Goof Proof

In a consumer panel, 94 percent of women said it gave them beautiful brows on the first go and having tried it, I'm in agreement.


Brow Zings is back but three new shades have been added and it includes a double-ended brush that's much bigger in size, making on the go touch-ups much easier.

There's also cream gel colour Ka-Brow, highlighter High Brow Glow, Precisely My Brow! pencil, brow enhancing tint 3D-Browtones and Gimme Brow includes a new shade.


The nine products in all their glory

The collection will be available to buy from the 24th June and just wait until you see the sleek silver packaging in person.

Magpies, like myself, are sure to freak out.


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