A beauty blogger has said she was hired for a gig with a brand but lost it due to her acne.

Kadeeja Khan, who has a 129,000-strong Instagram audience, says L'Oreal had booked her for work but then told her her 'skin issues' meant they couldn't go ahead with the campaign. The company has since apologised to her. Kadeeja, who posts under the username @emeraldxbeauty, regularly shares skin updates and her reviews of various products with her followers. "To think we're supposed to live in an advanced society that not only ACCEPTS of ALL walks of life but actually embraces people of all backgrounds, religions, ethnicities and disabilities," she wrote on Instagram after being dropped by the brand. In its apology, L'Oreal said a mix-up with casting agents was to blame.

"This resulted in the wrong profile being cast, which was then poorly and insensitively communicated to the individuals concerned," they said.

“We do not have regulations in place that restrict us from working with people with skin conditions."

Only last week, Kadeeja's Instagram profile went viral when she shared her thoughts on a new foundation. Her video showing the coverage of the Makeup Revolution Fast Base Foundation Stick has been viewed almost 170,000 times. "It has the same coverage or even better than some high end products! You only need one light layer of it and you're good to go!" she wrote.