Crayola has launched a makeup line with ASOS and we’re as confused as you are

Sorry, what?

Everyone and their ma is launching a beauty line these days. Rihanna. Kris Jenner. Everyone, like. Still though, when people launch beauty lines it's generally because they've an interest in makeup and it tends to not be all that left-field. Then this week, Crayola came along and announced that they had launched their own beauty line and yeah, we were a little bit confused. As far as we were concerned, Crayola sold crayons and markers and other arty bits like that that let you do some unreal drawings and stuff. Now, however, it appears that the brand is branching out because they've just dropped an exclusive beauty line on ASOS including 58 stunning products that we pretty much need in our makeup bags, yeah. The line has multi-coloured mascaras, colour-changing lipsticks, divine highlighters, brush kits, as well as eye and lip palettes. The packaging for a lot of the products also takes inspiration from traditional Crayola crayons so you'll be looking unreal while engaging in some serious #throwback action. Most of the products can be safely used almost anywhere on your face, which is handy enough. The Crayola makeup range is entirely cruelty-free and vegan too, so the only thing you'll need to feel guilty about is how much money you're spending on it. You can check out the full line now on ASOS here.