First Look: On Location With Blake Lively At The Gucci Premier Ad Campaign Set

The ad for Gucci’s new perfume Premier is simply stunning. Directed by Winding Refn (he of Ryan Gosling Drive fame), the ad staring newlywed Blake lively apparently tells the story of a parallel universe – one world representing LA and the other a more back to nature approach but seeing as the actress is wearing Gucci gowns in both scenes it all looks pretty fabulous to us! 

From Blake's retro Marcel Waves hair do to that flowing navy chiffon dress, we're sold! And we're also super tempted to head to a department store this weekend to spritz ourselves with the fragrance. Job well done all round.