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Hair goals.

If you think back a few years, straight, smooth, glossy hair was the look everyone wanted but in recent times, voluminous waves and curls have completely taken over. What brought about the change? There are multiple different reasons and I've discussed the reasons why I, and my colleagues and friends and peers, are on this eternal quest to have big bouncy locks. So much choice There are SO many products on the market, designed to give you the curly hair of your dreams. From mousses to shampoos and conditioner combinations to styling cremes, there's a huge array of choice not to mention the vast amount of styling tools on offer. With all this help to hand, there's no denying that getting big bouncy hair is easier than ever before. Celeb inspiration There's no denying that celebrities love BIG hair. From K Middy's bouncy blowout to Cheryl's glamorous waves, it's no surprise we want to recreate their A-MAZ-ING hair. Now, it's important to remember that they more than likely have stylists on speed dial but we also have help to hand which brings me on to my next point. Hacks galore The world wide web is a pretty great invention and if you want to imitate a specific look, the chances are you'll find step by step instructions on the internet. There are multiple YouTube videos if you want an in-depth tutorial and if you're after something speedy, Instagram and Pinterest are jam packed with hair hacks. Those salon-perfect curls WILL be yours. https://www.youtube.com/watch?v=f4G1zJ_9u2g Minimal effort If you have a natural kink in your hair, you'll know how much easier it is to work with this curl rather than against it. Dragging the straightener through your locks over and over only serves to damage your crowning glory and the lasting effect isn't exactly the sleek vision you had imagined. I often end up with multiple bumps and lumps in my hair where it refuses to obey that heated device of torture and unsurprisingly, this isn't a good look. A lasting look Straight hair might look great for one night and then you sleep on it. It's no longer straight or wavy and all that effort you went to is completely wasted. The good thing about a bouncy style is you don't have to worry about kinks or curls forming overnight as they only add to the overall look. Bedhead hair is so on trend and all you have to do when you wake up is add some mousse and/or dry shampoo, scrunch it, flip it upside down and your day-old curls are good to go. For more information on the Beauty-Full Volume range, click here. Dunnes Stores are running a half price promotion on the entire TRESemmé Beauty – Full Volume range including shampoo, conditioner, mousse and maximiser from Sept 27^th until Oct 17^th.