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Published 08:40 26 Sept 2018 BST
Updated 14:49 20 Dec 2018 GMT
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So what's it all about?
First off, it's described as a 16-hour foundation and you'd be forgiven for thinking that this means it's a heavy-duty matte base.
No, what sets this particular product apart is radiance and it's rare that you'll find a base that gives the gorgeous glowy effect we're all after whilst also staying in place for the day.
It's lightweight, natural and long wear so it's no major surprise that some of the blogging industry's most famous faces are giving it their seal of approval.
Louise Cooney has described the foundation as "amazing" and considering the product only launched last month, it's quickly becoming a hero beauty buy.
Orla McConnon of The Oracle is another fan and described the new base as "unbelievable".
Lydia Millen is a huge name in the blogging world, she loves the fact that you can customise the coverage and says she's obsessed with the 'radiance' this foundation gives her skin.
While those are names you might recognise from social media, it's proving popular across the board as you'll see from the below Instagram posts.
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