This is such a lovely initiative.

Benefit Ireland's Bold Is Beautiful campaign is back so that you can get dreamy brows and help a good cause, all at the same time. For the month of April, 100% of the proceeds from every Benefit brow wax will be donated to two charities - Look Good, Feel Better and Daisyhouse Ireland. There's another incentive too, (although helping two fantastic charities is reason enough), as every brow wax customer will get a free Gimme Brow mini worth €13, while stocks last.

A post shared by Benefit Cosmetics Ireland (@benefit_ire) on Apr 1, 2017 at 4:25am PDT

Look Good Feel Better is a free service that provides support to help women with the visible side effects of cancer, holding workshops from experienced beauty professionals in Irish hospitals. Daisyhouse Ireland runs 18-month programmes to help homeless women change their lives. Temporary accommodation is put in place before each individual is guided and mentored through a personal support programme, helping them to find employment and a permanent place of residency. Profits from the Bold is Beautiful campaign will be divided between the two charities and to date, Benefit Ireland has raised €47,500 for the organisations. That's not all either for if you happen to be in the region of Dublin's South William Street between Wednesday 5th and Saturday 8th April, you have to get yourself down to the ALL-PINK charity boutique organised by Benefit.

A post shared by Benefit Cosmetics Ireland (@benefit_ire) on Apr 3, 2017 at 12:09am PDT

The haven of pretty pink goods, with the appropriate name #RaiseABrow is located at 53 South William Street, directly across the road from the Benefit brow boutique and it's guaranteed to be a hive of activity for four fabulous days. Get booking that brow wax...

Bold is Beautiful our charity campaign is back for the month of April ? Join in on the fun & #RaiseABrow with benefit cosmetics. Text BOLD16 to 50300 to donate €4 to 'Look Good Feel Better'. Text BEAUTIFUL16 to 50300 to donate €4 to 'Daisyhouse' Share how you care & show us how you #RaiseABrow ? #BoldIsBeautiful

A post shared by Benefit Cosmetics Ireland (@benefit_ire) on Apr 2, 2017 at 3:05am PDT

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