Angel by Thierry Mugler was the first perfume I bought myself at the grand old age of 15 so it’s safe to say the scent holds some nostalgic memories.
A heady mix of honey, vanilla, praline, chocolate, caramel, and patchouli, it’s a love or hate smell but if you love it, you really love it.
Although it’s no longer my everyday go-to scent, I still wear it now and again and the smell is like a comfort blanket, familiar and cosy.
You can see then why I jumped at the chance to attend the launch of Mugler’s newest fragrance, Aura, and it was a truly fabulous experience from start to finish.
If you follow the Her social media accounts, you may have noticed the recent 24-hour whirlwind trip to Paris where I was lucky enough to attend the global launch of Aura, hang out at the evening gala event and be in the company of Mr Thierry Mugler, THE Thierry Mugler.
The haute couture designer’s trademark style includes structured shoulders, bold block colours and defined waists as you’ll see below from the costumes he designed for Beyoncé during her I Am…World Tour in 2009/10.
David Koma is now Mugler’s artistic director but Thierry still lends his artistic vision to the brand and he dreamed up the concept for Aura, a scent that “embodies the spirit of women who love life”.
It’s for “those who rely on instinct to become exceptions in an exceptional world” and having witnessed the stunning presentation to introduce the scent, I can tell you that Aura’s creators have such passion for this unique launch.
At this point, you’re probably wondering what it smells like and the good news is this perfume is just as impactful as Angel but with a gorgeous freshness too.
Aura’s”oriental, botanical and carnal” scent includes Tiger Liana (used in Chinese medicine for many years), rhubarb leaf, orange blossom, bourbon vanilla and wolfwood.
The bottle makes a style statement, no surprise given the design of previous fragrances Angel and Alien.
Proposed by Mugler himself and sculpted by an artist before it was produced industrially, the heart shape was chiselled in glass and then set in a metal ‘M’.
Describing Aura (which has been years in the making), Thierry Mugler said:
“Aura is an uncontrollable magic that the magnetism of the fragrance materialises”.
Magic, magnetic, instinctive, expressive, and addictive. If you’re looking for a new fragrance that will have everyone asking what you’re wearing, the search is over.
It launches in Ireland at the end of this week and will be available to buy from the 30th June in Boots and Debenhams. Aura will then go on sale nationwide from 1st September.
From the name to the bottle to the smell, this is a pretty special perfume and I’ve been captivated by the Mugler magic all over again, almost fifteen years later.
