
Beauty

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28th June 2017
11:00am BST

The haute couture designer's trademark style includes structured shoulders, bold block colours and defined waists as you'll see below from the costumes he designed for Beyoncé during her I Am...World Tour in 2009/10.
David Koma is now Mugler's artistic director but Thierry still lends his artistic vision to the brand and he dreamed up the concept for Aura, a scent that "embodies the spirit of women who love life".
It's for "those who rely on instinct to become exceptions in an exceptional world" and having witnessed the stunning presentation to introduce the scent, I can tell you that Aura's creators have such passion for this unique launch.
At this point, you're probably wondering what it smells like and the good news is this perfume is just as impactful as Angel but with a gorgeous freshness too.
Aura's"oriental, botanical and carnal" scent includes Tiger Liana (used in Chinese medicine for many years), rhubarb leaf, orange blossom, bourbon vanilla and wolfwood.
The bottle makes a style statement, no surprise given the design of previous fragrances Angel and Alien.
Proposed by Mugler himself and sculpted by an artist before it was produced industrially, the heart shape was chiselled in glass and then set in a metal 'M'.
Describing Aura (which has been years in the making), Thierry Mugler said:
"Aura is an uncontrollable magic that the magnetism of the fragrance materialises".Magic, magnetic, instinctive, expressive, and addictive. If you're looking for a new fragrance that will have everyone asking what you're wearing, the search is over.
It launches in Ireland at the end of this week and will be available to buy from the 30th June in Boots and Debenhams. Aura will then go on sale nationwide from 1st September. From the name to the bottle to the smell, this is a pretty special perfume and I've been captivated by the Mugler magic all over again, almost fifteen years later.
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