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Published 15:36 3 Jun 2021 BST
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US Weekly claim that the trademark is registered as "Styles, Harry, Edward". Several fans were quick to point out that this can be abbreviated to S.H.E.
Needless to say, fans are already excited, with many pledging their loyalty to the brand, despite the fact that it's not even on the market yet.
"Now I will buy and use only Harry Edward Styles cosmetics," one fan tweeted.
Over the last few years, Harry's been no stranger to expressing himself fully through beauty and clothes. His style is famously fluid, and he's spoken openly about how he doesn't want to be "limited" by men's clothing.
He told Vogue: "I'll put something on that feels really flamboyant, and I don't feel crazy wearing it."
He continued: "I think if you get something that you feel amazing in, it's like a superhero outfit. Clothes are there to have fun with and experiment with and play with."Nars finally launches the product we’ve been waiting years for
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The tinted lip balm that changes your natural lip colour over time
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