Looks like Harry Styles is starting his own beauty line
Styles recently registered a cosmetics and perfume trademark.
Since his time with One Direction, Harry Styles has gone from strength to strength
As well as launching his solo music career with two successful albums, the singer dipped his toes into acting with his debut film performance in Dunkirk.
On top of that, Harry's become something of a style icon. As the first man to appear solo on Vogue magazine, Harry challenged traditional concepts of masculinity and femininity, particularly when it comes to fashion.
Since then, it appears Harry has made even more strides, this time in the beauty world. Last month, Styles registered a trademark with the UK's official company register and marked the nature of it as "wholesale of perfume and cosmetics", leading many to believe that he's starting his own beauty company.
US Weekly claim that the trademark is registered as "Styles, Harry, Edward". Several fans were quick to point out that this can be abbreviated to S.H.E.
Needless to say, fans are already excited, with many pledging their loyalty to the brand, despite the fact that it's not even on the market yet.
"Now I will buy and use only Harry Edward Styles cosmetics," one fan tweeted.
Over the last few years, Harry's been no stranger to expressing himself fully through beauty and clothes. His style is famously fluid, and he's spoken openly about how he doesn't want to be "limited" by men's clothing.
He told Vogue: "I'll put something on that feels really flamboyant, and I don't feel crazy wearing it."
He continued: "I think if you get something that you feel amazing in, it's like a superhero outfit. Clothes are there to have fun with and experiment with and play with."