
This was the most popular mascara of 2018, and we're not surprised at all
We just love this product!
2018 was an exciting year for the beauty industry.
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We saw the introduction of some truly amazing products, trends and looks.
However, sometimes the most popular products are the most simple - at least when it comes to beauty must-haves.
Sure, we all want the mad holographic palette from Fenty Beauty, but where would we be without a good mascara?
Nowhere fun, that's for sure.
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Pinterest revealed the most pinned and searched beauty products of 2018 a while back, and a glorious mascara topped the list.