MUAs are putting make-up on their tongues and it’s all a bit mad

Lads, we can’t handle it.

It seems like with every new day, a handful of Youtubers and the likes are thinking up ridiculous ways to get more views and clicks.

And the new ‘trend’ of 2018? Putting foundation on their tongues. As you do.

On further inspection, it seems the MUAs are actually eating the make-up.

Yes, EATING.

A post shared by Ell (@ellieeewbu) on Jan 4, 2018 at 10:49am PST

Has the world gone mad? Are people actually interested in this? Do Youtubers really have to resort to it? Is it not dangerous? Does it not taste rotten? WHY?

While we think this is all bloody mad, the videos have been raking in the views, with some even getting millions of clicks.

A post shared by Alicia ? (@makeupbyaliciall) on Jan 12, 2018 at 11:05am PST

We can’t guys… we just can’t.