The Loop has opened an incredible new Beauty Hall at Dublin Airport, and WOW 2 years ago

The Loop has opened an incredible new Beauty Hall at Dublin Airport, and WOW

How exciting!

The best part of the airport (besides obviously going on holiday) is the beauty hall.

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I physically can't walk through Dublin airport without browsing and buying.

Well lads, if you're like me, there's some glorious news, as a major revamp of The Loop has just been completed.

The final element of The Loop’s upgrade is a new beauty hall, which is Ireland’s largest, featuring an unrivalled range of perfume and cosmetics products.

Heaven.

The store will have 90 brands on offer, including 30 brands that are new to Dublin Airport such as Maison Christian Dior boutique, Byredo, Nars and hourglass.

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This new state-of-the-art retail environment offers Irish and international travellers one of the finest travel retail experiences in the world.

Speaking about the new beauty hall, Paul Neeson, Director of Retail at The Loop, said:

"Our goal was to produce a world-class retail experience for our customers, and we have done that. We are immensely proud to unveil Ireland’s largest beauty destination, where we can empower our shoppers with choice and reward them with value."

The T2 beauty hall has DOUBLED in size as part of the revamp, and offers shoppers new brands across the key categories of fragrance, skincare, makeup and haircare, and showcases global favourites and niche brands.

Mr Neeson continued, saying:

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"We look forward to adding many more exciting new brands and exclusive experiences for our customers in the very near future."

In developing the new T2 beauty hall, embracing retail innovation, digital technology and the latest beauty trends were all essential to ensure a compelling and competitive offering for shoppers.

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Which makes sense, if we're honest.

"As well as new digital try-on tools and shade-matching technology at makeup counters, to provide a bespoke experience, skincare consultations are now available at Clarins, La Mer and Clinique; an engraving service is available at Estée Lauder and M.A.C; while personalisation on fragrances is offered exclusively at Le Labo."

The new T2 Beauty Hall officially opens TODAY and passengers can look forward to a host of exclusive beauty experiences and treats to mark the occasion, including live body painting demos by M.A.C. artists.

For more information about this whopper new beauty hall, visit www.theloop.ie!

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Happy travels.