The new Prime Forever range features an SPF50 five-star UVA-rated primer to protect and preserve skin’s visible prime. It also contains a new proprietary Antioxidant Peptide blend, which includes No7’s strongest ever, patent-pending, broad spectrum antioxidant blend, to combat damaging free radicals and reduce oxidative stress.

The blend also features No7’s proprietary world-first super peptide blend to target invisible damage beneath the surface of the skin and rice peptides to help provide protection against age-accelerating enzymes in the skin.

Skin preservation is an emerging skincare category. It refers to proactive futureproofing of the skin by protecting against extrinsic damage and helping prevent new and existing damage from appearing on the skin’s surface.

The rising popularity of 'skin preservation' signifies an evolution in consumer mindset, moving beyond solely addressing existing skin ageing concerns to embracing proactive, long-term skin care.

To understand, in never-before-seen detail, what is driving early damage and ageing inside the skin, No7 has used state-of-the-art ‘Xenium’ machinery using spatial transcriptomics.

This work provides new insights into how recognised underlying causes of premature ageing, such as oxidative stress, direct UV damage and skin-degrading enzymes, impact the skin.

The No7 Prime Forever line-up:

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No7 Prime Forever is available at selected Boots stores and Boots.ie.

• No7 Prime Forever Serum (30ml RRP €47.99 & 50ml RRP €59.99), with an Antioxidant Peptide Blend, dramatically reduces skin ageing activity.
• No7 Prime Forever SPF50 Five Star UVA rated Primer (50ml RRP €32.99) No7’s most advanced UVA protection, created to help protect skin against the number one cause of skin ageing.
• No7 Prime Forever Moisturiser (50ml RRP €47.99) a weightless moisturiser, providing 100 hours of moisturisation to visibly improve the quality and texture of the skin.
• No7 Prime Forever Cleanser (150ml RRP €25.99) a transformative formula that melts from a cushiony gel into a nourishing oil, effortlessly removing daily grime, before rinsing off as a skin-smoothing milk.
• No7 Prime Forever Silicone eye patches (€22.99) reuseable silicone under eye patches that support the absorption of No7 Prime Forever serum or moisturiser to boost hydration and visibly depuff under-eyes.