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Published 20:13 3 Jun 2015 BST
Updated 21:36 3 Jun 2015 BST
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Founder Wedne Zomnir spoke to Refinery 29 about the latest addition to the Naked family and explained what is special about Smoky... (it's a mixture of colours...EEEK).
"Naked 1 was a bit more bronze-y, Naked 2 was more taupe-y, and Naked 3 was warm and rosy neutrals.
"Naked Smoky has a range of neutrals, your basic matte shades, and then a mini collection of bronze, a mini collection of taupe, a mini collection of grays and blacks, and then this one eggplant.
"It's a variety of color families you can dip into".
Temptalia has put together a few comparisons of how the new Smoky palette will measure up pre-existing palettes and let's just say, we can't wait to get our hands on it.
Urban Decay Smoky includes instructions on how to create four different smoky eyes and it also comes with a brand-new double sided brush.
It lands on July 8 in America and the international release date will follow soon. EXCITING.

Nars finally launches the product we’ve been waiting years for
Nars has finally answered our beauty prayers Nars has been one of our go-to beauty brands for years, with the brand creating some of our holy grail makeup products, including the Orgasm Blush. It has been a cult favourite for some time, but the brand has finally answered our beauty prayers by launching a liquid […]
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The high-street concealer Joanne McNally swears by
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