We need this asap.
Everyone these days is using Olaplex in their hair, keeping it looking healthy and nourished, it’s one brand we’ll never get tired of.
So what if we were to tell you that they’re dipping their toes in the world of skincare?
The hair product range loved by customers and professionals is expanding, and if it can rebuild and revolutionise our hair like it has done, just think of the wonders it’ll do for our skin.
Olaplex has filed for an initial public offering on the US stock market, saying: “we also are well positioned to expand into the $633bn beauty and personal care category by leveraging our differentiated technology platform, and we believe consumers would be interested in Olaplex product offerings in other beauty categories, such as skincare, a $140 billion global category.”
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They may be holding back on the details, for now, that sounds like a clear indication that they’re planning on bringing something beauty related to the market.
Not only will there be a new range, but it’s also set to be clean and healthy, so we know it’s good for our faces.
The brand added: “We intend to utilise our innovation expertise to enter adjacent categories and create clean, healthy solutions for the broader personal care needs of our consumers.”
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As of now, we’ll have to still obsess over their hair products and if you aren’t already, you’re about to be.
Olaplex focuses on repairing damaged hair and working on keeping coloured hair healthy. Using precise technology, each of their products targets different areas and works to get your hair back to a healthy state.
And we can only assume that their skin care range is set to do the same thing, offering similar benefits like balancing out environmental damage and the effects of UV rays.
