Penneys has just announced an incredible new skincare collaboration, and we're EXCITED 3 years ago

Penneys has just announced an incredible new skincare collaboration, and we're EXCITED

This is major beauty news.

After two years of research and development, Primark (or Penneys) is excited to reveal an incredible skincare collaboration with beauty expert Alex Steinherr.


The 20 piece CFI certified collection is fragrance-free, gentle and results-driven.

The collection has been carefully curated by Alex to feature her must-have skincare actives including Hyaluronic Acid, Niacinamide and Squalane.

Each product is priced from €4 to €6, so everyone – whatever their lifestyle, skin concern or budget – can achieve beautiful skin.

Say no more, tbh!


The Alex Steinherr x Primark Collection targets skin concerns such as dehydration, tiredness, dullness, pore congestion and skin affected by urban life.

Instead of working on skin types, each product in this easy to navigate collection is designed to offer a solution that caters to the constantly changing needs of your skin.


The collaboration debuts with five ranges - Sleep Spa, Pore Balance, Maximum Moisture, Plump & Glow and Pollution Solution – each featuring mix and match products for a completely customisable skincare regime.

The range offers on trend product application options to deliver skin care at home or on the go, offering skincare that is both easy to understand and to use.


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I have dedicated my career to sharing the best quality skincare I could find. I’m extremely passionate that everyone deserves beautiful skin, which is why I’ve often been disheartened by some of the cheaper alternatives on the market. Due to the overwhelming support (and requests!) from you guys, I’m incredibly proud to finally share with you a project I’ve been working on over the last two years with @primark ,creating an approachable, results-driven skincare range, ensuring everyone can afford their most beautiful skin ? Alex Steinherr X Primark is a 20 piece skincare collection that delivers performance at a price point accessible to all. I am SO proud of these products: the collection is cruelty-free (it’s CFI certified!), fragrance-free, vegan friendly, it contains no parabens, no phtalates, no essential oils, no sulfates...what I set out to create is a skincare line that focuses on real skin needs: safe formulas, a blend of innovative &proven ingredients and fresh textures for visible results ✨ Available in selected stores worldwide, October 8, 2018 #AlexSXPrimark #iworkwithprimark

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Alex and Primark have worked together for the past two years to bring this collection to fruition.

"I've always been obsessed with skincare. I have been incredibly lucky over the years! I've had a career that allowed me to test thousands of products and have constant access to the most well-respected skincare experts," Alex said.


"I am asked every day to recommend a range of products to suit a range of budgets, so when Primark approached me to create a skincare line, I knew we could create something really special together that worked both in terms of price and performance."

The Alex Steinherr x Primark Skincare Collection:

Sleep Spa.


A rejuvenating range of four products that works while you sleep to leave skin feeling plumped, hydrated and restored.

Pore Balance.

This range gently purifies and calms the skin, leaving it smooth and hydrated.

Plump & Glow.


A plumping range that leaves skin with a fresh youthful appearance.

Maximum Moisture.

For skin that needs a moisture surge, this range will be like a cool glass of water for the skin.

Pollution Solution.

A range for city skin that counteracts some of the external factors our skin faces on a daily basis.

The Alex Steinherr x Primark collection is available in selected Penneys stores from 8th October 2018.