The most popular mascara on Pinterest is one you'll definitely recognise
Have you tried this particular product?
Pinterest is proving a treasure trove for finding what products are most popular and in turn, deliver the best results.
We've chatted about the most-pinned nude lipstick previously here, and it turns out that the most popular mascara is another purchase you'll recognise.
Yep, No 7 Stay Perfect mascara which retails at €18, is the mascara that Pinterest fans are raving about at the moment.
According to Allure, this particular mascara is reigning supreme on the social platform and considering the fact it promises "no smudging", we're very intrigued.
Not only that, the description of the product says it's "smudge proof, flake proof, sweat proof, humidity proof, tear proof" which is pretty impressive in one little tube.
If you're in the market for a new mascara, this might be worth a try...