Rihjoice! Fans everywhere will swoon over Fenty Beauty 5 years ago

Rihjoice! Fans everywhere will swoon over Fenty Beauty

Rihanna is my all-time favourite girl crush.

So it’s deadly news - or bad news depending on your makeup addiction – that Rihanna is set to bring out her own beauty brand which is set to be released in Autumn 2017.


According to wwd.com, Kendo Beauty, a division of LVMH Moët Hennesy Louis Vuitton (that owns Sephora) has struck a deal with the pop princess which is said to have benefitted her a juicy $10 million. Rihsus Christ.

Rihsus Christ.

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David Sulitenau, chief executive officer of Kendo, confirmed “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience... we are aiming for the stars.”

Rihanna and beauty fans alike will know she has the Midas touch when it comes to past makeup collaborations.

She brought out a RiRi Hearts MAC Cosmetics collection in 2013 and followed with a MAC Viva Glam lipstick partnership in 2014 to raise funds for AIDS research.

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It has not been confirmed how much ‘Work’ will be needed to guarantee a flawless look like Rihanna’s. (Sorry).

Lead image via YouTubeGifs via Giphy.