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21st August 2025
05:09pm BST

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Shoppers are loving this affordable dupe of Rare Beauty's liquid blush that 'works just as good'.
Soft Cream Blush from KIMUSE is available on Amazon and gives your cheeks a long-wearing, weightless dewy finish.
Over on Sephora and Space NK the popular Soft Pinch Liquid Blush from Rare Beauty is priced at £24 for a 7.5ml bottle.
While a bottle of the dupe version is sized at 6ml for €11.54 / £9.99, so you can make a decent saving for a product that shoppers say works the same.
Similar to the Rare Beauty blush, you just need to apply a small amount to your sponge or finger and tap it onto your cheek.
It gives a dewy finish that doesn't accentuate texture, lines, or pores which create soft, buildable colour with "a natural, second-skin finish".
The liquid blushes are infused with long-lasting colour pigments from day to night, so you don't need to worry about topping up all day.
It has a featherweight formula, buildable gel-cream formula which makes it hard to go overboard as it glides onto the skin leaving behind a soft, dewy finish.

One five star reviewer says the cream blush "reminds me of Rare Beauty" as "just a dot" is needed for it to last all day.
Another shopper said: "So I love Selena's Rare Beauty liquid blush. But this applicator and shade makes me rethink what I always want to put on for the day."
While a third wrote: "My first impressions are this is five star product and possibly Rare Beauty dupe?!".
Others said, "this is totally a dupe for the Rare Beauty blushes" as it "works just as good and so much cheaper", "and get it you wont regret it".
It's available in a number of shades including a nude mauve, cool pink, coral ember, and dewy muted peach.
You can shop the KIMUSE Soft Cream Blush from Amazon here.
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