Skincare Concerns: Proof That Anti-Ageing Products Are Not Just For Older Skin

Ladies, the majority of us are full of good intentions when it comes to looking after our skin. We purchase new creams and lotions just to 'treat' ourselves, and due to a mixture of things, we often move onto a new product after finishing one and never persevere with a treatment.  Recently we caught up with No. 7 skincare scientific advisor Dr. Mike Bell and after a conversation about how important it is to ensure we do not neglect skincare until our later years, the ladies of Her.ie have made a promise that we shall put our face care as a number one priority, after all, it is the only we've got! Wrinkles are something we often associate with older and more mature ladies, however No.7 have launched a brand new clinically proven Restore and Renew Day and Night Serum for every stage of a woman’s life. In a survey carried out by Boots Ireland, Irish women revealed that ageing skin is a concern. 529 females participated in the research with 41% admitting they feel under pressure to look younger. Almost 80% admitted that the pressure comes from themselves, with 28% of women feeling the pressure from female friends, and a quarter from celebrities and models. Five key signs of ageing for mature skin: wrinkles, lack of firmness, uneven pigmentation, fragility and dull skin. Mike revealed the three main skin ageing concerns in Irish women. A saggy neck, followed by lines around the mouth and thirdly, crow’s feet around the eyes. No.7's new Day and Night serum. “Extensive research has enabled us to develop this clinically proven serum, which works at a deeper level to restore youthful skin," Mike explained. "Our unique complexes and proven technologies combined with a highly effective No,7 serum delivery system help tackle each of these issues head-on, leaving skin feeling and looking younger in just four weeks.” Ladies, if you're thinking of treating yourself to something this Christmas, (or plan on leaving a few hints) this No.7 range is not only proven to benefit your skin, but it won't break the bank as all products are extremely reasonably priced. What to buy: 25-35 years old: If you’ve noticed your first lines, No.7 Protect & Perfect is the product for you, it contains a patented antioxidant complex and concentrated levels of our pro-retinol complex which help boost skin elasticity for a smoother, firmer appearance. 35-45 years old: When lines appear deeper and more noticeable, try No.7 Protect & Perfect Intense, clinically proven to improve the appearance of existing wrinkles, with the serum specifically targeting deeper lines to help restore the skin’s structure. 45-60 years old: To help combat older skin losing its radiance use the No.7 Lift & Luminate, which is clinically proven to tackle the three key signs of ageing skin in up to 8 weeks. - Loss of firmness, lines and wrinkles and fading age spots 60+ years old: Mature skin can be dry and delicate so tends to require a little more attention. To help improve firmness, wrinkles and help fade age spots, use the clinically proven No.7 Restore & Renew. How to apply:

• Apply No7 Serum to clean skin, before your moisturiser.
• 2-3 pea sized amounts of the product, spread between the palms and massage gently into the face & neck.
• Then apply either day or night cream depending on the time of day.
• A small amount applied using upward massaging motions will blend into skin immediately.

  No. 7 skincare scientific advisor Dr. Mike Bell.