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4th December 2014
01:06pm GMT

In a Facebook album posted to keep track of the opening day fun, Sephora made a vital error on naming the photo album. Think #CountdowntoChristmas and then take out the one letter that will leave you blushing.
The company didn’t spot the gaffe straight away either, posting out a reminder link to their Twitter account too, where some users enjoyed sitting back and tweeting one of the more offensive curse words in a whole new light (and hilarious hashtag).
Oh Sephora. No. But so so so funny #cuntdowntobeauty pic.twitter.com/L3jpY8u6S4
— Natalie (@MustardJumper) December 4, 2014
We’re thinking this was probably one of the worst days in work for one office worker…
I cont WAIT for @Sephora to open in Sydney! Best fock up ever!!! #cuntdowntobeauty #sephora
— Miss Abigail (@THEmissabigail) December 4, 2014
One missing letter is all it takes for a hashtagastrophe! #CuntdowntoBeauty http://t.co/Iq7pED6tb0
— Dave Corkery (@thisiscorkery) December 4, 2014