Stay In School – Sephora Made A Vital Spelling Error In Their Countdown To Christmas *Gasps*

We’re not sure if this is the biggest gaffe in PR history, or a marketing dream. Mega beauty brand Sephora just opened their doors Down Under, but it hasn’t all gone to plan. While there’s always a bit of buzz when it comes to new beauty buys, we doubt they were anticipating this influx of social media attention they garnered on launch day. Unfortunately it mightn’t be for all the right reasons. With the launch of the new store comes the opening of Facebook accounts, Twitter profiles, and thinking up a crafty hashtag. It probably helps if the hashtag is spelled correctly. In a Facebook album posted to keep track of the opening day fun, Sephora made a vital error on naming the photo album. Think #CountdowntoChristmas and then take out the one letter that will leave you blushing. The company didn’t spot the gaffe straight away either, posting out a reminder link to their Twitter account too, where some users enjoyed sitting back and tweeting one of the more offensive curse words in a whole new light (and hilarious hashtag).

Oh Sephora. No. But so so so funny #cuntdowntobeauty pic.twitter.com/L3jpY8u6S4 — Natalie (@MustardJumper) December 4, 2014

  We’re thinking this was probably one of the worst days in work for one office worker…

I cont WAIT for @Sephora to open in Sydney! Best fock up ever!!! #cuntdowntobeauty #sephora — Miss Abigail (@THEmissabigail) December 4, 2014

 

One missing letter is all it takes for a hashtagastrophe! #CuntdowntoBeauty http://t.co/Iq7pED6tb0 — Dave Corkery (@thisiscorkery) December 4, 2014