Stunning – Ruby Rose Is Urban Decay’s “New Vice”

"The coolest girl in the room but also the nicest" - Wende Zomnir UD founder Wende said the above is what defines an Urban Decay girl and it's certainly true of Ruby. The Orange is the New Black actress has just been unveiled as a new brand ambassador for the beauty giant and it is the perfect pairing. From Naked palettes to Revolution lipstick, UD has produced some cult products and Ruby is about to lend her badass cool-girl vibe to their upcoming campaigns. Chatting about her new role, Ruby said: “Urban Decay believes in supporting individuality and personal self-expression— two values I hold very dear— because everyone deserves the freedom to explore their personality and discover their true selves". Bold lip. Cool cropped haircut. Tattoo sleeve - we just want to be Ruby Rose ( or at least you know, channel her style).