The Beauty Drop: JOICO Curl Range
In our new weekly feature we're picking a highlight that's landed on the Her.ie beauty desk and giving you the lowdown on the beauty break-through, the budget and the reasons you should buy....
The Beauty Buzz
If you’re a curly Sue instead of a straight Sally, it can be difficult to find a range of products to suit your crowning glory. This new range from JOICO is specifically formulated to care for all kinds of curls.
The Beauty Brand
Joico is the brainchild of former hairdresser and trainer Sara Jones. A salon brand, this stuff is high quality and at the forefront of new technology. They also have a nifty little YouTube channel full of handy tutorials.
The Beauty Break-though
The range comprises of seven products, each developed using the JOICO unique Curl Repair Technology™, a combination of three technologies;
- Triple Oil Complex – which helps to replenish deep moisture to curls.
- Bio-Advanced Peptide Complex™ - which delivers targeted, full repair when and where curls need it.
- AuqaLastik Technology™ - designed with flexible yet firm resins and thermal protecting deep-sea minerals to enhance curl memory and offer frizz control.
The Beauty Budget
JOICO CURL CLEANSING –Sulphate-Free Shampoo – 300ml rrp €14.95
JOICO CURL NOURISHED – Conditioner – 300ml rrp €14.95
JOICO CURL CRÈME WASH – Sulphate-Free Co+Wash – 300ml rrp €14.95
JOICO CURL PERFECTED – Curl Correcting Milk – 150ml rrp €14.50
JOICO REFRESHED – Re-animating Mist – 150ml rrp €14.50
JOICO CONTROLLING – Anti-Frizz Styler – 100ml rrp €14.50
JOICO CURL DEFINING – Contouring Foam-Wax – 150ml rrp €14.50
They Say: From small tight corkscrew curls to long flowing waves, no two types of curl are the same, that’s why JOICO has developed a range of products to deliver healthy, strong, replenished hair which will fall into the curls you desire. The new JOICO Curl range has been created so you can embrace curls - gone are the bad hair days and the daily frizz fighting. Curly hair is extremely fragile and has a reputation for being difficult to manage. Women (and men) are often afraid to embrace their natural curls. With this in mind JOICO has created a range of products specifically designed to transform coarse, rebellious hair into healthy, beautiful curls that are moisturised, defined and strong.
We Say: We actually struggled to find a curly-haired lady in the Her.ie offices to put this one to the test, believe it or not! But what is rare is beautiful and when we found our girl, the mission was a go. She reports back...
"The products felt extremely luxurious. I don't usually splurge on my haircare, so it was a real treat to use salon quality at home. I noticed the difference from the very first use, especially after using CURL NOURISHED as a leave-in treatment. To be honest, seven products was a bit overwhelming for someone who usually only uses a shampoo and conditioner, as well as a taming spray, but now I'm getting used to the haul and there's nothing I'd wave goodbye to. My favourites were definitely CURL REFRESHED, (which I'm leaving on the desk at work!) and CURL DEFINING which I will never be without again."
All Joico Curl products are available in hair salons nationwide. For stockists’ details contact Joico tel: 045 856 490 or log onto: www.xpertpro.ie