In our new feature we're picking a highlight that's landed on the Her.ie beauty desk and giving you the lowdown on the beauty break-through, the budget and the reasons you should buy.... 

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The Beauty Buzz The Feline mascara is the latest addition to L'Oreal's already densely populated Volume Million Lashes line. Here, the emphasis is on achieving the perfect killer cat eye, and we all know a mascara can make or break this look. Once we've painstakingly achieved our precise winged eyeliner, the last thing we need is clumpy mascara ruining our hard work - enter Feline. The Beauty Brand The Paris-based brand is the largest cosmetic company in the world, so it is safe to say these guys know what they're talking about. They offer luxury-style cosmetics at affordable prices, and are a staple in every beauty-lovers kit. The Volume Million Lashes range is all about picking up every single lash with the elastomer (rubber-like material) brush and "millionizing" them for clump-free drama. The Beauty Break-though The signature Volume Million "ultra-flexible, elastomer millionizer brush" is now arched to stretch the eyelashes into that cat-like shape. The formula is enriched with Argan and Cammelia oil to condition while volumising, while the mixture of long and short bristles make sure no lash escapes. The Beauty Budget The mascara retails at €16.99 and will be available nationwide from October. They Say: Our legendary ultra-flexible, elastomer millionizer brush is now arched to help stretch and define the look of each lash.  The glossy black formula, enriched with Argan and Cammelia oil, lacquers and conditions lashes to create fierce volume. The combination of long and short superfine bristles seek out and capture even the smallest of lashes to visibly enhance the look of lashes and the lash fringe. Lashes appear volumised and defined from root to tip.  https://www.youtube.com/watch?v=_H6zEe8cTwU Video via YouTube/L'OréalParisUK&Ireland We Say:  We love the metallic, sleek packaging and green/gold colour scheme. We were already fans of the iconic "millionizing" wand but love the flexible arch even more so. The finish is quite wet on application so we would advise being very careful once it's applied so as not to smudge the product onto the upper or lower lids. Once it sets, it has a beautiful glossy finish with very good separation - hardly any clumping at all. It does what it says on the tin - lengthens, darkens and volumises with a lacquered wet-look finish. Ladies who are lusting after the light, feathery lashed look should avoid this product, but it brilliantly compliments strong, fierce looks. Meow.