The Cara Delevingne Effect – Big Brows Mean Big Business

She's the model of the moment whose brows practically have their own persona, and it's not just the catwalks that have taken note of Cara Delevingne's ferocious face-framers!

From the folically challenged to the over-plucked, it seems we're all desperate to get in on a bit of Cara eyebrow action and Debenhams have reported an over 90 percent increase on the sale of eyebrow pencils with dark brown pencil sales  up 96 percent and medium brown pencils up 91 percent! 

And it's not just pencil sales that are surging. The makers behind RapidBrow have seen sales increase by 28 percent in the last six weeks - roughly the amount of time since Cara took to the various catwalks during fashion month. 

RapidBrow, €39.99

But what if you want something more permanent? If daily pencilling and preening sound like way too much effor?, why not make an appointment with The Brow Artist instead?

The Brow Artist, Lorna Farrelly has been carefully cultivated the most lust worthy brows in Dublin and Cork for over ten years and along with her sister Liz has formulated a unique method that uses threading, tweezing and bespoke dyes.

Brows are enhanced and improved without looking fake (no hideous Scouse brows here!) and the effect lasts up to four weeks

And, if you love the shape but want to go for something a little more permanent or have suffered from hair loss in the past, The Brow Artist also offers 18-24 month brows. 

For more information or to make an appointment, check out The Brow Artist on Facebook or email thebrowartist@gmail.com