The foundation with a waiting list of 30,000 before it even launches

Ooooooh.

Yesterday, we found out that the Huda Beauty range has arrived at Brown Thomas and today it's all about the brand's new foundation launch. The makeup guru has been dropping hints about the new product on her social media accounts but now it's been confirmed that #FauxFilter will arrive on October 13, mere days away. According to Byrdie, it already has a waiting list of 30,000 people (not too shabby) and at this stage, you're probably wondering why there's so much hype about one foundation.

#hudabeautyfauxfilter foundations launching this Friday! ?????? What are your concerns when choosing a foundation? Now up on the blog, Figuring out your undertone & finding your perfect foundation match (link in bio)!

A post shared by Huda Kattan (@hudabeauty) on Oct 8, 2017 at 9:50pm PDT

As you've probably guessed from the name, it's all about that filter and this base is designed to give you radiant, luminous skin just like your favourite Insta-filter. This is thanks to blurring pigments which cover imperfections and achieve that perfect photo-ready finish and in terms of coverage, you're talking heavy duty. When it comes to the price of this much-awaited launch, Teen Vogue reckon it will retail at $40 dollars, so about €35, and there are 30 shades to choose from.

These are NOT blended, but heavily swatched to show up against the skin! #HudaBeautyFauxFilter foundation Launching Oct 13 Tag your besties ??????

A post shared by Huda Kattan (@hudabeauty) on Oct 1, 2017 at 6:06am PDT

It's set to launch alongside a Buff Blend Brush and a Complexion Perfection Primer and we have a feeling all three beauty buys will prove massively popular.

Our #hudabeautyfauxfilter foundations are launching soon ?????? October 13

A post shared by Huda Kattan (@hudabeauty) on Oct 8, 2017 at 1:46am PDT

Roll on Friday!