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Published 19:30 28 Jul 2017 BST
Updated 22:20 28 Aug 2017 BST

Commenting on the trend, L’Oreal Professionnel Colour Ambassador Jack Howard said:
"We are seeing more and more women come into the salon asking for more vibrant and colorful shades; and with the new #COLORFULHAIR range you can easily incorporate pastel tones through the lengths of the hair. It is semi-permanent so is a low commitment option that appeals to all ages".One of our favourite things about the trend is the fact that you don't have to sign up to six months of pastel hair for pastelage only lasts between three and twelve shampoos. Check out the below Instagram posts to see pastelage in action...dreamy!
GORGE.
The nude option, we're in love.
Rosy hues.
Unicorn take on the trend.
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