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Beauty

23rd Aug 2018

Urban Decay has discontinued this ICONIC product and we’re devo

Rebecca O'Keeffe

urban decay

May it rest in peace.

Ladies, today we mourn the loss of a loyal and old friend.

Urban Decay has announced that is officially discontinuing the original Naked Palette.

The iconic beauty product was launched 8 years ago, and is now being laid to res.

Urban Decay took to Instagram to share the news, with an emotional (and hilarious) post.

https://www.instagram.com/p/Bm00b88HIde/?taken-by=urbandecaycosmetics

“Today, we mourn our beloved original Naked Palette, a revolutionary product that changed the beauty industry forever.”

The post went on to reminisce on the wonderful qualities the palette had:

“A little bit naughty, often dramatic, and always in the press, the innovative game-changer and category creator will be laid to rest after 8 years.”

https://www.instagram.com/p/BmywDFuHIRw/?taken-by=urbandecaycosmetics

Urban Decay then kindly shared the ‘funeral’ details with all the followers:

“The funeral is being held today in Newport Beach, CA with badasses and beauty influencers alike. Kandee Johnson will be in attendance, with a eulogy by Nicole Richie.”

Goodbye old friend, we’ll miss you.