Urban Decay just launched a foundation that lasts up to 24 hours 1 month ago

Urban Decay just launched a foundation that lasts up to 24 hours

Urban Decay has launched a new foundation and get excited because it lasts up to 24 hours.

Stay Naked Weightless Liquid Foundation from Urban Decay comes in no less than fifty shades and the formula is exactly what we need for the humid weather we're experiencing of late.

Although it has a matte finish allowing for ultimate long-wear and that all-important lasting formula, this foundation puts emphasis on the importance of "real-skin" and we are so on board with that.

A waterproof, vegan, buildable, medium-coverage formula, this is one beauty base that's guaranteed to excite makeup addicts everywhere.

 

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Stay Naked takes shade matching to a whole new level too as the range includes nine shade intensities and three mastertones.

After selecting your shade intensity, the Urban Decay Beauty Artists will help you determine whether you’re a cool, neutral, or warm mastertone. Then, it's all about undertones: pink (rosy), green (olive), blue (plum), neutral, yellow (golden), orange (peachy), and red (rich) and with that attention to detail, you can rest assured that you're getting your perfect match.

There's also a Stay Naked Correcting Concealer which I just know is going to be a must-have for my morning makeup routine.

The 'second-skin, matte finish' concealer can be used for coverage but the multi-tasking product also works for highlighting cheekbones, ideal really.

Oh and just when we thought we couldn't love it any more, our girl crush Lizzo is the face of the Stay Naked Collection.

Check her out below, owning it!

 

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We've been in touch with the beauty gods at Urban Decay and are the first to tell you when the goods will arrive in Ireland.

Stay Naked Foundation and Concealer will both exclusively launch at the Urban Decay Boutique on Dublin's Grafton Street from July 18.

Better still, you'll be able to get a 7-day sample of the matched shade from Debenhams, House of Fraser and Arnotts from that date.

You'll be able to pick up the new products nationwide from August 1 with the foundation priced at €36 and the concealer, €24 and we have a feeling they're going to be very popular indeed.