A Thai ad for skin lightening pills has come under fire on social media for its tagline.
I bet you know where this is going.
The company, Seoul Secret, uploaded the ad to YouTube and has since set the video to private.
The ad for the ‘snowz’ supplement pills features 5-year-old model and actress, Cris Horwang.
“Just being white, you will win,” she says during the 90 second clip.
“If I stopped taking care of my body and white complexion, all that I have invested will be gone” she continues.
https://www.youtube.com/watch?v=ePAWjkC0atI
Her skin then begins to darken until it is black while a second pale model appears smiling.
“A newcomer will replace me and turn me into a dark star,” Cris says, referring to a Thai phrase.
Twitter is going batshit obvs.
Wow. Another incredibly racist Thai advert. “You just need to be white to win” https://t.co/g75sjr7fUj pic.twitter.com/9MlWHoUL2B
— Nick Day (@NickDay13) January 8, 2016
“You just need to be white to win”: A new “racist” advertisement for a skin-whitening product is one of today’… https://t.co/5QRf4rSojV
— @hmoudma (@hmoudma) January 8, 2016
@NickDay13 Next eye shape, then nose length. Plastic surgery boom times.
— Jimmy Kay (@555eddie) January 8, 2016
@NickDay13 disgusting
— Siddhi Aryal (@siddhi_) January 8, 2016
@NickDay13 What’s new?
— James Williams (@jlwilliamsjr) January 8, 2016
This racist Thai advert gives you an insight into the bonkers obsession with white skin here https://t.co/sGHzxfcmTv
— Jerome Taylor (@JeromeTaylor) January 8, 2016
Thai advert for dodgy skin-whitening pills, insulting people with dark skin. Unacceptable. Please share widely. pic.twitter.com/2V8Hf0Zcf0
— Andrew MacG Marshall (@zenjournalist) January 8, 2016
Thai advert says you can be a winner if you have white skin. This is the most racist advert I’ve ever seen #Thailand pic.twitter.com/oB9CZM3vrB
— Richard Barrow (@RichardBarrow) January 8, 2016