Fans of Clueless will know that Alicia Silverstone was cast to play the loveable but slightly, well, clueless, Cher Horowitz. Cher is good-natured but superficial and as it turns out, the complete opposite of star Alicia.
According to Hello Giggles, Alicia is not only a hardcore vegan and environmental activist but she’s also the founder of EcoTools.
The brand is probably best-known for its brushes which are available in Superdrug and Boots.
The brushes are made from bamboo and cotton. The website explains:
“Our cosmetic brushes are beautiful and show respect for the earth. They are packaged in reusable cosmetic cases that are printed on 100% tree-free paper made from 80% bamboo and 20% cotton fiber.”
They are manufactured with a desire to make earth-conscious choices.
And if that wasn’t cool enough, they also partner with The Girl Project, a non-profit initiative created by Glamour magazine to support girls’ education throughout the United States and around the globe.
The brand has recently launched a new line of hairbrushes which expedite the drying process, and finish your styling up to 40% faster.
They write:
“Quicker dry time means less heat damage and reduced electricity use for an even more earth-conscious morning routine.”
We want them all.
