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Every so often, I discover a new and exciting beauty brand that I instantly fall for. In recent years, my fave discoveries have been Glossier, e.l.f and The Ordinary. However, there's a new kid on the block, and I could not be more obsessed. Winky Lux is a New York based beauty brand, that is as adorable as it is excellent. https://www.instagram.com/p/BkdjELHhoFn/?taken-by=winky_lux "Here in NYC we’re striving to delight you with new trends, innovative packaging and luxurious ingredients."

"We’re saying “Boy Bye” to parabens, sulfates, gluten, phthalates and animal testing. Our cruelty free, high pigment colours are designed to give you all the feels while providing real results."

"You’re a QUEEN, you deserve all the pretty things. We’re here to make them for you" - a mantra I can get down with. Poodles are the brand's icon, because they embody who "we are and hope to be as a brand". https://www.instagram.com/p/BkVv8nGlQ73/?taken-by=winky_lux They're highly intelligent, loyal, playful pups that get groomed on the regular "and are like, really pretty (duh)". On that note— it's no coincidence that the Winky Lux team is gaga for pets. Just one of the many reasons why they don't test on animals and insist that their suppliers don't either. So, let's talk products for a minute! Winky Lux has become somewhat of a cult brand, thanks to their flower infused lip balms. https://www.instagram.com/p/Bj5DpVWBnrd/?taken-by=winky_lux You know the ones that went viral on Instagram? Yep, Winky Lux is the brand behind them. All of their lippies come packaged in an adorable pill shaped container. My heart. Winky Lux's offerings go beyond lipsticks though, with an amazing range of cosmetics. https://www.instagram.com/p/BjQJjdjBcMg/?taken-by=winky_lux My favourite? The Dream Gelee. Infused with some serious goodness, this moisture power house cooling gel gently hydrates and soothes the skin. They also have gorgeous eyeshadows, highlighters, brow goodies and everything else you could need. https://www.instagram.com/p/BjDzSxJhHGO/?taken-by=winky_lux Actually, they're coffee-scented bronzer is the PERFECT summer product! It will give you a beautiful sun-kissed glow. Ugh, it's actually all just so good. Now, if you need me, I'll be spending my life savings on the Winky Lux website.