Fair play to her.
Pippa O’Connor is some gal for the jeans.
Sixteen months ago, we struggled to find a pair that were comfortable, fit super well, and generally looked class.
As a nation of women, we searched far and wide for the perfect pair of jeans for years, only for them to finally be discovered when Pippa O’Connor launched her POCO collection back in 2016.
A godsend, if we ever needed one.
https://www.instagram.com/p/BeOXogkgYPB/?taken-by=pipsy_pie
As it turns out, other people clearly thought the same thing because Pippa has sold an unholy (and seriously impressive) amount of jeans since her POCO collection first launched sixteen months ago.
50,000 pairs, to be exact.
See? We told you it was a crazy figure.
Pippa O’Connor (@pipsypie) has sold more than 50,000 pairs of jeans in 16 months. Talk about the power of online marketing! #latelate
— Denise O'Donoghue (@deniseodonoghue) March 9, 2018
Pippa revealed her intense sales skills on last night’s Late Late Show.
The entrepreneur and model told Ryan Tubridy that a lot of her success has come from the power of social media and that she’s “so grateful” for it.
However, she also said that she wished people would think more carefully about certain things they say that might be untrue or hurtful.
She said:
“When you see people using social media in the wrong way, when I see things written about people that are incorrect or downright horrible, I hate that, and it’s very hard to read it about yourself or people around you.
“You couldn’t just print what you wanted in the paper – well, you could, but there’s an implication – but it seems like people feel like they can say what they want online.”
Pippa also said that she originally wanted to get into fashion because she had a lot of time on her hands while she was pregnant.
She also said that she needed a new challenge now that she wasn’t modelling.
“I was pregnant and prior to that I was modelling for eight years maybe and things were slowing up, and I got a bit frightened and thought, ‘What am I going to do with the rest of my life?’
“I just out of a hobby started a blog… I just simply started to document my style and my pregnancy fashion and it really grew organically from there.”
https://www.instagram.com/p/BfvPVhNALiX/?taken-by=pipsy_pie
Pippa has been married to husband Brian Ormond since 2011.
The couple have two children together, Ollie and Louis.
