Baffling, to say the least.

The BRIT awards took place last night in London's O2, and it was a night of music, glamour and celebration. Naturally, social media was ablaze with commentary and discussion, and one particular moment stood out from the rest. Singer-songwriter Harry Styles took the stage to accept his award for Best British Single for Watermelon Sugar and baffled fans by speaking in an American accent. Styles, who is very much from Redditch in England, sent fans into a tizzy when he made his speech in a Southern drawl that would rival Matthew McConaughey. On stage, he said: "I continue to be baffled by moments like this." Yeah, us too, Harry. https://twitter.com/sophiakriszia/status/1392336567415361537 He continued: "They make me more and more incredibly grateful to get to do this every day. "I’m really happy to be here and proud to be celebrating British music tonight. "I want to thank my friends for being so generous to me, always. And everyone who always has my back. "Thank you so much to everything you did for our country, this one is for you." Just so we're clear Harry, that country is the UK, right? Naturally, many fans took to Twitter to express their bewilderment. "Has Harry Styles set his accent to 'shuffle'?" one person asked. https://twitter.com/GusTheFox/status/1392217557487206403?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1392217557487206403%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.ladbible.com%2Fnews%2Fuk-viewers-baffled-by-harry-styles-accent-as-he-makes-speech-at-brits-20210512 Another said, "Harry Styles giving it the full Ringo with that accent, my word." https://twitter.com/NickJWReilly/status/1392217845036195844?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1392217845036195844%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.ladbible.com%2Fnews%2Fuk-viewers-baffled-by-harry-styles-accent-as-he-makes-speech-at-brits-20210512 Others felt a bit disappointed to hear Harry's characteristic Northern England accent vanish. "WHY has northern king Harry Styles just accepted his award in an American accent" one person wrote. https://twitter.com/nicolebuzzx/status/1392227238628691973?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1392227238628691973%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.ladbible.com%2Fnews%2Fuk-viewers-baffled-by-harry-styles-accent-as-he-makes-speech-at-brits-20210512 Harry's loyal fans, however, didn't seem to mind, and celebrated the Watermelon Sugar singer on social media, new accent and all. "Reminder that this is Harry Styles' world and we are just living in it," one fan tweeted. Indeed, it is.