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Who was the biggest fashion influencer of Love Island 2019?
What trends tripled in searches due to their exposure on the show and what item caused 11,000 people to rush online to purchase?
Well, new statistics from Love The Sales reveals all. According to the data, we now know exactly what contestants and what products influenced us the most from the hit series.
And it’s with no surprise that the biggest influencer of Love Island 2019 works as an actual influencer – Molly-Mae Hague.
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The 19-year-old caused the biggest stir online in terms of people wanting what she was wearing to following her top knot hair trend.
In fact, people were loving Molly-Mae’s style so much that 11,000 people searched for her bikini after episode 7 of the show.
The bikini in question is from Love Island clothing sponsor I Saw It First.
Usually €39.99, the bikini is now reduced to €19.99 and restocked in all sizes after popular demand for the two-piece.
The most popular outfit of Love Island 2019 as seen on Molly-Mae
You can purchase the bikini online here.
Aside from that, other big trends to come out of the fifth season included an increase in search for neon clothing, cowl neck dresses and perspex heels which were often seen on Molly-Mae, Yewande, Amber and Anna.
Other big fashion influencers included Francesca Allen for her bold choice in clothing, and Ovie Soko (who is apparently already in big demand by both ASOS and BoohooMan for some post-show collaborations!)
Watch this space, this year’s Islanders are going to be everywhere!
