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24th Apr 2018

Gemma Collins is convinced she inspired this Gucci dress and we think she’s right

Orlaith Condon

The dress that launched a thousand memes.

Essex legend, reality star and fashion icon Gemma Collins says she’s convinced that the designer label Gucci has taken inspiration from her for their latest design.

Sharing a side-by-side image of a new Gucci number and one of her most classic looks, Gemma said:

“When Gucci used this look for inspiration.”

A post shared by Gemma Collins (@gemmacollins1) on


Yes, the reality star’s famous orange dress looks very similar to the Gucci piece indeed, and we see a meme revival happening already.

“The dress that made me a meme queen,” Gemma said, and she’s not lying.

The TOWIE star wore the orange dress to ITV’s summer party back in 2017 and it quickly went viral on Twitter.

However, the jokes online didn’t get to the GC as she said:

“If I wake up and I’m feeling a certain look, I’m going to rock that look.

“I personally was a big fan of Dynasty back in the day and when I got shown this dress I just loved it.”

And that interview also led to another legendary GC meme after she pronounced memes “meh-mays”.

Gemma girl – never change.