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11th January 2020
10:25am GMT

"This will be the largest dedicated Harry Potter store in the world and will become a must-visit fan destination where Harry Potter enthusiasts can engage with interactive experiences and numerous photo opportunities as they step into the magic," says Sarah Roots, SVP Worldwide Tours and Retail, Warner Bros.
"We are very excited to be opening in New York. It's the ideal city in which to launch with so many dedicated Wizarding World fans, a cutting-edge retail environment and a community that embraces innovative experiences."
Harry Potter New York will be part of an expanding portfolio of Warner Bros. owned Wizarding World experiences that include Warner Bros. Studio Tour London – The Making of Harry Potter and Platform 9 ¾ retail shops.
The first official Harry Potter flagship store will be located next to the iconic Flatiron building at 935 Broadway in the heart of Manhattan, and the idea, says Warner Bros., is that it will provide old fans, new fans and generations to come with another way to explore J.K. Rowling's magical Harry Potter universe.
It has been 12 years since the release of "Harry Potter and the Deathly Hallows," Rowling's final novel in the series, but there is no denying that the Harry Potter love affair has endured with readers all over the world.
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