This is fairly dodge alright.
Last night’s episode of The Apprentice left everyone at home either very confused or very angry. For the task both teams had to come up with a new type of gin. From the flavour, colour, brand and message they had to create two new gins.
Team Nebula came up with a raspberry flavoured gin which was the more popular of the two but team Titan failed drastically with their orange coloured gin.
The main issues people had was with the name and branding of the gin. They decided to go with ‘Colony Gin’ to signify the spice flavours which would have been found in the colonial countries, like India, at the height of the British Empire.
However, what they failed to realise was that instead of featuring India on the bottle they put Africa front and central which gave the wrong connotations.
They’ve been slammed for their “racist gin”.
A gin infused with artificial orange colouring that celebrates colonialism and features an incorrect map.
Only on #theapprentice. pic.twitter.com/eKc6CaTmrV— The Apprentice (@bbcapprentice) December 8, 2016
“Colony Gin”? Seriously? #TheApprentice sinks to new lows
— Laura Cislaghi (@smilinglaura) December 8, 2016
Using colonialism & slavery to promote your Gin, probably won’t be a hit with consumers lool #TheApprentice
— Ali (@RipeJayHawk) December 8, 2016
“Gin martini please”
“How do you like it?”
“Bright orange and with connotations of slavery, please” #TheApprentice— Criss (@LordImmunitas) December 8, 2016
India is such a beautiful country #TheApprentice pic.twitter.com/9eBVFxQ73c
— Apprentice Reactions (@ApprenticeNOT) December 8, 2016
Orange, racist gin? Might not have got many orders but could potentially win a presidential election… #TheApprentice
— Sam Fuller (@Sam_Fuller) December 8, 2016
COLONY GIN.
COLONY GIN.
WHAT IS HAPPENING ON MY TELEVISION?#theapprentice
— Nikesh Shukla (@nikeshshukla) December 8, 2016
They missed an opportunity for a brilliant name, as pointed out by this Twitter user:
#TheApprentice why haven’t they called the orange gin origin?
— Lewis Muir (@lewismuirx) December 8, 2016