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2nd October 2014
08:05pm BST

Not cool. Have a boy & girl. Both are Super @digiwonk:Boys can be heroes; girls can date heroes. #target #sexism pic.twitter.com/WrSb71caA1
— Jeremy Marsh (@hsramy78) September 30, 2014
When the store manager was approached about the onesies, parents were told the outfits were “cute”.
One mum Aimee told the Huffington Post:
"It's not like the boys' onesie said 'I'm going to date supergirl some day,' and the girls' said 'I'm going to date superboy someday'.
“When you put the two together, it actually says a lot about how we socialize boys and girls to think of what their future holds for them, where they get their power in the world."
Target have yet to make an official comment on the clothing, whose images have now gone viral online.Explore more on these topics: