This emotional campaign about Alzheimer’s deserves attention 4 years ago

This emotional campaign about Alzheimer’s deserves attention

Dementia is a term which describes a range of conditions which cause damage to our brain. This damage affects memory, thinking, language and our ability to perform everyday tasks.

It’s an illness that affects nearly 50,000 people in Ireland today.

The Alzheimer’s Society of Ireland work tirelessly to provide services for those affected by the illness. They run campaigns, fundraisers and events to raise awareness.

Their latest campaign depicts the story of brothers Andrew and Matt who share details of their mother’s dementia. In an emotional plea to encourage the government to fund home services for dementia patients, the brother paint a picture of the devastating reality dementia creates for a family.

“Mom never forgot my birthday,” reads a card that one son shares.

“Mom never forgot to cheer us on from the sidelines,” states the next.

The video was shared by The Alzheimer’s Society of Ireland on Facebook and has provoked a strong response. Hundreds have pledged their support to the cause.

To sign the petition visit The Alzheimer’s Society of Ireland website HERE.