When it comes to smart advertising, Dove skincare is always on point and their latest offering, which is just in time for Father's Day, is no different.
The touching ad 'Calls For Dad' kick starts the company's online campaign, #RealDadMoments, and not only will it pull at your heartstrings but it also highlights a very important message.
The minute-long clip wants to show fathers in a light that isn't necessarily portrayed that well in the media.
The video description outlines some interesting statistics: "Three quarters of dads say they are responsible for their child's emotional well-being, while only 20% of dads see this role reflected in media. It's time to acknowledge the caring moments of fatherhood that often go overlooked".
Take a look at the advertisement in full below, however be warned, it may leave you yearning for a hug of the man that no other will ever quite measure up to.
Sorry, excuse us for a moment, it seems we've got something in our eye.
https://www.youtube.com/watch?v=7Jpb2_YdxYM
Video via YouTube/dovemencareus 
