Bounty bars to disappear from Celebrations tubs this Christmas 1 month ago

Bounty bars to disappear from Celebrations tubs this Christmas

Turns out more than a third of people never touch the sweet. 

Bounty bars are set to be banished from Celebrations tubs this Christmas in a move that is likely to divide opinion.

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The mini chocolate bar will be removed from certain tubs in a trial after research found that 39% of consumers never go near the coconut-flavoured treats.

Customers at select Tesco Christmas Market sites will be able to exchange tubs bought in-store that day for a new "No Bounty" alternative until 18 December.

As of now, it appears that the trial is a UK exclusive, so hopefully Irish Bounty lovers won't be devastated come December.

The limited-edition tubs will include additional Mars, Snickers, Milky Way, Galaxy and Maltesers sweets to make up for the missing Bounty bars.

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Mars Wrigley said its own research of 2,000 UK residents aged between 18 and 65 suggested that 18% would feel irritated to find only Bounty bars were left in the tub, while 58% believed it would lead to a family argument.

One in four consumers want the bars gone for good, and just over a fifth (22%) say they like Bounty the least of all the tub's options.

Some 28% were of the opinion that coconut had no place in a chocolate bar at all.

The move to remove the chocolate bar follows a Bounty Return Scheme last year, in which Bounty haters were permitted to return their unwanted chocolates and swap them for Maltesers after the Christmas period.

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Celebrations senior brand manager Emily Owen said: "You don't know what you've got until it's gone. And to those loyal – and secret – Bounty lovers out there, there's still a chance they'll make a return after the trial."

The trial is rolling out across 40 Tesco Christmas Market locations, but it has divided opinions. Here's a pick of what people have had to say:

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