McDonald's set to launch first fully vegan meal in January 3 months ago

McDonald's set to launch first fully vegan meal in January

 

McDonald’s Ireland will launch their first ever vegan meal in the new year.

As of January 2, McDoanld's menus will see the introduction of the new Veggie Dippers.

The new Veggie Dippers, made with red pepper, rice, sundried tomato pesto and split peas surrounded by light and crispy breadcrumbs, have been accredited by The Vegan Society.

Customers will be able to order a fully vegan meal for the first time when the Veggie Dippers are teamed with a Vegan Society approved Fries and any of the soft drink options and sauces.

The Veggie Dippers will also be available as a fully vegan Happy Meal® following the success of the first ever veggie Happy Meal® earlier this year.

“In the last 12 months we’ve seen an 80% uplift in customers ordering vegetarian options at McDonald’s, so it is time for the brand famous for the dippable McNugget to launch a dippable option for our vegetarian, vegan and flexitarian customers," Thomas O’Neill, Head of Food Marketing at McDonald’s UK & Ireland, said. "The Veggie Dippers are a delicious addition to our menu and we’re looking forward to seeing what customers make of our first vegan Extra Value Meal and Happy Meal in the New Year.”

The new vegan meal options are:

  • NEW Veggie Dippers meal – Four red pepper and pesto dippers with light and crispy breadcrumbs, served with Fries and a soft drink.
  • NEW Veggie Dippers Happy Meal® – Two red pepper and pesto dippers with light and crispy breadcrumbs, served with choice of vegan friendly side (vegetable bag, fruit bag or fries) and water or a Fruit Shoot.
  • Alternatively, the four Veggie Dippers can be purchased separately.