A live virtual breast check is happening this week 7 months ago

A live virtual breast check is happening this week

October is Breast Cancer Awareness Month.

A live virtual self-check will be happening tomorrow night, October 20, to mark Breast Cancer Awareness Month.


Estée Lauder is hosting the world's largest ever self-check (with cameras off) on Wednesday, in a bid to encourage more women to check their breasts for abnormalities regularly.

Hosted by Alesha Dixon, Victoria Derbyshire, Elizabeth Hurley and others, the live event comes as breast cancer becomes the most widely diagnosed cancer in the world.

October marks Breast Cancer Awareness Month, and for 29 years now, Estée Lauder has been running their own annual breast cancer campaign.


This year, their campaign wants to reach under-represented communities who are often disproportionally affected by breast cancer, such Black and South Asian women.

Research has also shown that half of all women do not check their breasts regularly for signs of cancer, the figure only increasing for those under the age of 40.

You can join the self-check on Wednesday, October 20 at 7pm here.