Comedy legend Chris O’Dowd of IT Crowd fame is on a mission to combat ignorance of testicular cancer by flying a big hot air balloon in the shape of man bits across the skies (no seriously!)

Teaming up with the Male Cancer Awareness Campaign, the charity ambassador has started a project called SkyBalls in which they hope to build a “hot air balloon shaped like a gigantic testicles.”

Here are five reasons why the campaigners feel that the world needs a campaign like this:

1. The death of young men to testicular cancer can be prevented. 

2. Ignorance & embarrassment are just two reasons this cancer causes any more trouble than it needs to. The way we can stop this is through awareness & confrontation.

3. A massive flying ballsack will be impossible to ignore. And hopefully chip away at the taboos still surrounding this nasty little cancer. 

4. Our balloon will also have a lifespan & a cost efficiency that will outperform any other media initiative: It is reusable, easily transported globally and should last us at least 10 years.

5. It’s a massive pair of flying gonads!

So far the project has raised over £4,000 for their SkyBalls campaign. Their goal is to hit the £100,000 mark and get their project off the ground. 

More information can be found on their project page here.