The #A4Waist Challenge Is a Worrying New Weight Loss Trend
A frightening new trend sweeping China seesn women striving to literally be paper thin.
The #A4Waist challenge sees girls posing with A4 sheets of paper in front of their waists with the goal being to not be visible at either side of the sheet.
According to the Irish Times, the hashtag has received over 110 million views and more than 100,000 comments on China’s equivalent of Twitter, Weibo.
— China Xinhua News (@XHNews) March 15, 2016
— Julia Macfarlane (@juliamacfarlane) March 17, 2016
Worryingly, even government organisations are getting involved, verified police forces’ accounts posting photos of female employees holding A4 sheets bearing information on how to prevent identity theft.
While the trend was dubbed a "fitness challenge" by People’s Daily, there has been a significant backlash on social, not surprisingly.
— Frankie Graddon (@FrankieGrad) March 18, 2016
— ◊Sarouchki◊ (@PoulpyPims) March 19, 2016
— ruchi kokcha (@ruchikokcha) March 19, 2016
— Classy On The Run (@ClassyOnTheRun) March 19, 2016
— Joy Anna Thielemans (@JoyThielemans) March 18, 2016
— Laura Hettiger (@LauraKHettiger) March 18, 2016