The Million Dollar Question Solved: What Would Women Prefer, Chocolate Or Sex?

Sex or chocolate? Sex or chocolate? Sex or chocolate?

The million dollar question for some…

Not so much for others.

The fire is on, the room is cosy, your other half is cuddled up beside you on the couch, but what would you go for… sex or chocolate?

A survey has confirmed what many chaps had always feared, that most women would rather give up sex than chocolate.

A survey of 2,000 people found that alcohol, chocolate and sex were the most difficult things to forego, followed by caffeine and swearing.

When it comes to giving things up for a month, one in five men, 22 per cent, said sex was one of the hardest things to live without, while only one in ten women, 9 per cent, agreed.

Awkward.

Twenty-two per cent of women said chocolate would be the last thing they would forego.

While 59 per cent of people thought women were more likely to be able to abstain from sex, only 5 per cent thought men could.

Men were thought to have less willpower than women once they set their mind to a challenge, with 19 per cent of people saying men lacked the ability to control their urges compared with 31 per cent for women.

When asked about how their willpower changed over the year, half of the people surveyed admitted that the winter period is when we are at our weakest.

Robert West, professor of health psychology at the Cancer Research UK Health Behaviour Research Centre said: “When you take exposure to temptation and strength of desire out of the equation you are left with this thing called "willpower": the force that our plans have in controlling our actions.

“Individuals with more willpower are probably more likely to achieve their objectives, whatever these might be.

“Some believe that willpower is like a muscle, it can get tired but it can also be strengthened with training.

“The idea is that getting people to practice doing something that requires self-control builds a general ability to do this.”