Will This Change The Way You Run? adidas Launch New BOOST

Well if it's good enough for Katie Taylor...! 

Revolutionary energy return, superior cushioning, optimal fit and temperature independence, that's what adidas are promising with the introduction of their new Energy Boost, a cushioning technology that provides the highest energy return in the running industry. "Running will never be the same", they say, and anything that makes getting out on that road easier is very welcome with us. 

The foundation of the BOOST™ innovation is centred on a revolutionary cushioning material. Based on an innovative development process, solid granular material (TPU) is literally blown up and turned into thousands of small energy capsules which make up the footwear’s distinctive midsole. With their unique cell structure, these energy capsules store and unleash energy more efficiently in every stride. Tests conducted by the adidas Innovation Team (ait.) show that the highly durable material found only in Energy Boost products provides the highest energy return in the running industry. 

Bernd Wahler, Head of Innovation for adidas, explains: “BOOST™ is a revolutionary material which combines the usually conflicting performance benefits of soft and comfortable, on the one hand, and firm and responsive cushioning, on the other, for the most comfortable run ever. It almost makes the shoe come to life, and you will feel it from the first moment you put it on. BOOST™ sets a new standard not only for running shoes, but for the entire industry and all products going forward.” 

For the serious training fans amongst us,the new cushioning promises to hold its performance in almost any condition at unparalleled levels. The adidas Innovation Team (ait.) conducted tests to monitor how the BOOST™ foam material would react in a variety of temperatures compared to standard EVA foam commonly used in most running shoes. 

These tests revealed that, when taken from +40  to -20 degrees Celsius, BOOST™ foam is three times more temperature-resistant than standard EVA material, thus providing a more consistent run.

 

Energy Boost will be available at Life Style Sports from February 27^th retailing at €130.