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10th November 2014
04:35pm GMT

Speaking about the project, Cathal Gillen of Eighty Twenty explained the concept of the campaign on their website:
"Tinder has become an extremely popular app in Ireland, and it provides us with a unique, innovative and standout way of communicating to men the issues faced by women involved in sex trafficking."
Denise Charlton, Chief Executive of the Immigrant Council of Ireland added:
“Sex trafficking is one of the most lucrative crimes with the sums involved on a par with those for drug smuggling and gun running, yet many people are not aware this is it a reality in communities right across Ireland. The Immigrant Council of Ireland is committed to using every possible opportunity to increase awareness about the activities of the thugs behind these crimes and the impact on their victims.
“As a frontline agency, we have supported 60 women who were brought here to be sexually exploited while Senior Gardaí confirm that Irish prostitution is run by foreign and domestic criminal gangs in a trade thought to net over €200m a year. It is important that men of all ages who buy sex are made aware of the consequences of their actions.”
For further information on how you can get involved in helping fight against sex trafficking, visit the Immigrant Council of Ireland’s website here. If you’ve been affected by the issues raised in this piece, visit The Rape Crisis Centre here for more information and support.
All images via Eighty-TwentyExplore more on these topics: